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What you can learn from the Gillette Ad

Only two weeks in to 2019 and we have our first major controversy; not counting the US Government shutdown of course (which began in 2018, so technically not this year). On January 13th, Gillette released an ad with a strong commentary relating to the MeToo movement and toxic masculinity. This ad was met with strong criticism (mostly by men) and …

How to Go Viral in 2019

The holy grail of marketing – going viral on social media. You wouldn’t believe how many clients have asked me about going viral on Facebook or YouTube. The question is always how do you do it? How do you predictably create content that goes viral? 99% of companies trying to go viral will never go viral and I’m starting to …

Do You Need a Custom Website?

Do you have a custom website? 4 years ago (in 2014), we started off by cold calling companies asking for business. Primarily focused on website design, which to this day, is still one of Arrow Multimedia’s core strengths. Our strategy for cold calling businesses was to find companies that had terrible websites and offer them an extremely low-cost alternative. Along …

Should I Start a Podcast?

Podcasts are incredibly interesting methods of communications and, when managed properly, are incredibly efficient ways to build or engage existing audiences. But how do you know if you should create a podcast? You’re the only person who can really answer that but here’s a couple questions to ask yourself as a starting point:   1. Why do I want to …

Managing Digital Strategy

One of the biggest trends that we’ve seen over the past 10 years is the mass migration from traditional media towards digital media; and it makes sense. Smart marketers like to provide solid returns for their clients/employers and digital marketing provides an easy way to attribute a solid gain or ROI. But what if Facebook advertising isn’t enough to drive …