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What you can learn from the Gillette Ad

Only two weeks in to 2019 and we have our first major controversy; not counting the US Government shutdown of course (which began in 2018, so technically not this year). On January 13th, Gillette released an ad with a strong commentary relating to the MeToo movement and toxic masculinity. This ad was met with strong criticism (mostly by men) and …

How to Go Viral in 2019

The holy grail of marketing – going viral on social media. You wouldn’t believe how many clients have asked me about going viral on Facebook or YouTube. The question is always how do you do it? How do you predictably create content that goes viral? 99% of companies trying to go viral will never go viral and I’m starting to …

Should I Start a Podcast?

Podcasts are incredibly interesting methods of communications and, when managed properly, are incredibly efficient ways to build or engage existing audiences. But how do you know if you should create a podcast? You’re the only person who can really answer that but here’s a couple questions to ask yourself as a starting point:   1. Why do I want to …

The Role Branding Plays

Branding is the ultimate representation of your company. That’s a bold statement, especially if you’re a non-believer. Hear me out. Most people think that branding is just a logo. Some organizations expand that definition to include colors, slogans, maybe fonts; but that’s not all that branding is. Let’s start by giving a concrete definition to the word, “branding”. I tried …