What does your branding say and how do you know you’re saying the right things? Here, we analyze the philosophy of branding with real world examples.
Brand Positioning for 2019
I’m currently on my way to Detroit as part of my return trip from Miami. Today I have 3 flights, so I’ll be writing a lot on branding and why I’m so passionate about it. Let’s play a word association game. I’m going to list a few organizations and I want you to pay attention to how you feel …