Harley Davidson is an iconic brand that that screams Americana. The most interesting part is the identities that they’ve created for their customers.
The Art Behind the Science
Analytics and graphic design – which is more important? Here’s what you can learn from Disney’s Frozen and The Lion King on the topic.
The Philosophy of Branding
What does your branding say and how do you know you’re saying the right things? Here, we analyze the philosophy of branding with real world examples.
Brand Positioning for 2019
I’m currently on my way to Detroit as part of my return trip from Miami. Today I have 3 flights, so I’ll be writing a lot on branding and why I’m so passionate about it. Let’s play a word association game. I’m going to list a few organizations and I want you to pay attention to how you feel …
What Social Media Should I be on?
This is a question I seem to run into almost every other time I turn on the computer to write, and for good reason. Not knowing which social media platforms to focus on is a big problem for most businesses because, by extension, you’ll never exactly know what kind of content you should be producing. My goal here (without …
Why We’re Changing Everything
In 2015 I started a marketing company and named it Arrow Multimedia. Back then I was focused on just basic website design, charging incredibly low rates for simple WordPress websites. At that time, I was primarily targeting extremely small businesses and offering dirt cheap rates for work that, today, I would consider amateur level. Few of those websites are still …
What you can learn from the Gillette Ad
Only two weeks in to 2019 and we have our first major controversy; not counting the US Government shutdown of course (which began in 2018, so technically not this year). On January 13th, Gillette released an ad with a strong commentary relating to the MeToo movement and toxic masculinity. This ad was met with strong criticism (mostly by men) and …
How to Go Viral in 2019
The holy grail of marketing – going viral on social media. You wouldn’t believe how many clients have asked me about going viral on Facebook or YouTube. The question is always how do you do it? How do you predictably create content that goes viral? 99% of companies trying to go viral will never go viral and I’m starting to …
Do You Need a Custom Website?
Do you have a custom website? 4 years ago (in 2014), we started off by cold calling companies asking for business. Primarily focused on website design, which to this day, is still one of Arrow Multimedia’s core strengths. Our strategy for cold calling businesses was to find companies that had terrible websites and offer them an extremely low-cost alternative. Along …
Should I Start a Podcast?
Podcasts are incredibly interesting methods of communications and, when managed properly, are incredibly efficient ways to build or engage existing audiences. But how do you know if you should create a podcast? You’re the only person who can really answer that but here’s a couple questions to ask yourself as a starting point: 1. Why do I want to …
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