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What you can learn from the Gillette Ad

Only two weeks in to 2019 and we have our first major controversy; not counting the US Government shutdown of course (which began in 2018, so technically not this year). On January 13th, Gillette released an ad with a strong commentary relating to the MeToo movement and toxic masculinity. This ad was met with strong criticism (mostly by men) and …

How to Go Viral in 2019

The holy grail of marketing – going viral on social media. You wouldn’t believe how many clients have asked me about going viral on Facebook or YouTube. The question is always how do you do it? How do you predictably create content that goes viral? 99% of companies trying to go viral will never go viral and I’m starting to …

Do You Need a Custom Website?

Do you have a custom website? 4 years ago (in 2014), we started off by cold calling companies asking for business. Primarily focused on website design, which to this day, is still one of Arrow Multimedia’s core strengths. Our strategy for cold calling businesses was to find companies that had terrible websites and offer them an extremely low-cost alternative. Along …

Should I Start a Podcast?

Podcasts are incredibly interesting methods of communications and, when managed properly, are incredibly efficient ways to build or engage existing audiences. But how do you know if you should create a podcast? You’re the only person who can really answer that but here’s a couple questions to ask yourself as a starting point:   1. Why do I want to …

Should Brand Awareness Be a Focus in 2019?

Here’s another great comparison between digital and traditional marketing and striking a good balance between the two, despite our changing perceptions. Often marketers are very tempted by clients, employers or shareholders to focus on quick conversions and digital marketing exclusively without focusing attention on developing strong brand awareness. I’ve already written about this but one of the major pit falls …

When to Outsource Marketing

This is an incredibly loaded question and the answer is different for each organization. Good rule of thumb is that if your organization is large enough to start considering bringing on a marketing agency, then chances are that you should. Generally speaking, most organizations have one or two core competencies. A car company might be incredible at managing supply chains, …