Should Brand Awareness Be a Focus in 2019?

Here’s another great comparison between digital and traditional marketing and striking a good balance between the two, despite our changing perceptions. Often marketers are very tempted by clients, employers or shareholders to focus on quick conversions and digital marketing exclusively without focusing attention on developing strong brand awareness. I’ve already written about this but one of the major pit falls …

The Role Branding Plays

Branding is the ultimate representation of your company. That’s a bold statement, especially if you’re a non-believer. Hear me out. Most people think that branding is just a logo. Some organizations expand that definition to include colors, slogans, maybe fonts; but that’s not all that branding is. Let’s start by giving a concrete definition to the word, “branding”. I tried …